IESE (España)
- Case
Communicating "la Caixa" Welfare Projects: Changing to preserve what is essential: the soul does not change
Collection: IESE (España)Ref.: SM-1581-EPublished: Sep 3, 2012Format: PDFPages: 20Language: English - Case
Comunicar la obra social "la Caixa": Cambiar para preservar lo esencial: el alma no cambia
Collection: IESE (España)Ref.: SM-1581Published: Mar 9, 2012Format: PDFPages: 22Language: Spanish