IESE (España)
- Case
The Captor Opportunity (A)
Collection: IESE (España)Ref.: M-1397-EPublished: Oct 6, 2022Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Language: English - Case
The Captor Opportunity (C)
Collection: IESE (España)Ref.: M-1399-EPublished: Oct 6, 2022Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Language: Spanish - Case
The Captor Opportunity (B)
Collection: IESE (España)Ref.: M-1398-EPublished: Oct 6, 2022Language: English - Case
Laboratorio Benati: revitalizando la línea de medicamentos
Collection: IESE (España)Ref.: M-1308Published: Sep 6, 2013Reviewed: Dec 2, 2013Language: Spanish