IESE (España)
- Case
PanEuroSearch
Collection: IESE (España)Ref.: DG-1412Published: May 13, 2003Format: pdfPages: 12Language: Spanish - Case
Grupo Prisa
Collection: IESE (España)Ref.: DG-1468-EPublished: Oct 1, 2004Format: pdfPages: 20Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: pdfPages: 10Language: English - Case
Grupo Prisa
Collection: IESE (España)Ref.: DG-1468Published: Oct 1, 2004Format: pdfPages: 21Language: Spanish - Case
Lycos España
Collection: IESE (España)Ref.: DG-1371Published: Feb 12, 2002Format: pdfPages:Language: Spanish - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: pdfPages: 10Language: Spanish