IESE (España)
- Case
Manufacturas Riaño, S.A. (A)
Collection: IESE (España)Ref.: FH-327Published: Jan 20, 2009Format: pdfPages: 6Language: Spanish - Case
Manufacturas Riaño, S.A. (B)
Collection: IESE (España)Ref.: FH-328Published: Jan 1, 1989Reviewed: Jan 20, 2009Format: pdfPages: 3Language: Spanish - Case
Manufacturas Riaño, S.A. (C)
Collection: IESE (España)Ref.: FH-329-EPublished: Jan 20, 2009Format: pdfPages: 4Language: English - Case
Manufacturas Riaño, S.A. (B)
Collection: IESE (España)Ref.: FH-328-EPublished: Jan 1, 1989Reviewed: Jan 20, 2009Format: pdfPages: 4Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: pdfPages: 10Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: pdfPages: 20Language: English - Case
Manufacturas Riaño, S.A. (C)
Collection: IESE (España)Ref.: FH-329Published: Jan 20, 2009Format: pdfPages: 3Language: Spanish - Case
Manufacturas Riaño, S.A. (A) (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: FH-327-PBPublished: Jan 20, 2009Format: pdfPages: 6Language: Portuguese Brasil - Case
Manufacturas Riaño, S.A. (B) (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: FH-328-PBPublished: Jan 1, 1989Reviewed: Jan 20, 2009Format: pdfPages: 3Language: Portuguese Brasil - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: pdfPages: 10Language: Spanish