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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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5 de Mayo (Spanish Version)
Segel, Arthur I; Retsinas, Nicolas P.; Margain, David; Caldera, AndresCase HBS-210S05FinanceEn 2004, Adrian Pandal está buscando financiamiento para una conversión de un edificio residencial en el distrito histórico centro de la Ciudad de México. Se debe convencer a los prestamistas potenciales que el proyecto es viable y que tiene sentido apostar por el potencial futuro de una zona que, hasta hace poco, no ha atraído la inversión sustancial de bienes raíces.Starting at €8.20
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Tequila Patr n (Spanish version)
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-518S01MarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Equity International: The Second Act, Teaching Note
Retsinas, Nicolas P.; Creo, BenTeaching Note HBS-209147-EFinanceTeaching Note for [209110].Starting at €0.00