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Wakaliwood: The Hollywood of Uganda
Marcus M. Larsen; Rebecca NamatovuCase IVEY-9B20M184-EEntrepreneurship, StrategyIn early 2020, the founder and operator of Ramon Film Productions—known familiarly as Wakaliwood—needed to manage the tensions of operating as an informal movie production company in a slum in Uganda's capital of Kampala. Although Ramon Film Productions hStarting at €8.20
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Gold Crest Hotel: Filling Room Vacancies
Nicole R.D. Haggerty; Mackenzie Schmidt; Matt Bradley; Glen Thomson-Bullock; John Paul BelmonteCase IVEY-9B18A028-EMarketing, StrategyIn 2015, the general manager of the Gold Crest Hotel (Gold Crest) in Mwanza, Tanzania, had only three days to present a compelling marketing strategy for the hotel at the executive board meeting. Though the hotel had recently experienced revenue growth from its conference room bookings, management wanted to increase average yearly hotel occupancy. A new marketing strategy had to include a target consumer segment, a marketing plan, and options tha...Starting at €8.20