HBSP (USA)
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Pintura Corporation: The Lena Launch Decision, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-917524-EMarketingTeaching note for case 917523.Starting at €0.00
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Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-919522-EMarketingTeaching note for case 919521.Starting at €0.00
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Promoting Land and Nature Jerky, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-920564-EMarketingTeaching note for case 920563.Starting at €0.00
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The Lena Launch Decision (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-918S12MarketingA maker of paints and product coatings is considering introducing a new high-performance, environmentally-friendly hardwood coating called Lena. To proceed with the next phase of development, Pintura's VP of new product development must present a convincing analysis of the product's feasibility-along with a proposed marketing program. The VP must consider the relationship of the proposed product to the rest of the Industrial Finishes Group's prod...Starting at €8.20
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Clifford Chance: Mujeres trabajando
Groysberg, Boris; Connolly, Katherine; Marton, StephanieCase HBS-416S13Leadership and People ManagementEra octubre de 2013, y la firma de abogados Clifford Chance mundial venía bajo fuego por segunda vez en menos de un año por supuestamente no proporcionar un ambiente de trabajo propicio para sus asociados femeninos. Un memorando titulado "Hablando con eficacia" se acaba de emitir a las oficinas estadounidenses de la firma y la controversia de inmediato provocado, ya que algunos socios femeninos afirmaron que el asesoramiento específico de género ...Starting at €8.20
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JPMorgan Chase: Tapping an Overlooked Talent Pool
Groysberg, Boris; Connolly, KatherineCase HBS-415066-ELeadership and People ManagementBy the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program, a program designed for women coming back to the workforce after a period of time away. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not the program had been successful. Participants and managers both had provided some anecdotal positive feedback on the program, but Erdoes wanted to know how they could truly calculate...Starting at €8.20
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BlackRock: Diversity as a Driver for Success, Teaching Note
Groysberg, Boris; Connolly, Katherine; Sesia, AldoTeaching Note HBS-418078-ELeadership and People ManagementTeaching note for case 415047.Starting at €0.00
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Wiikano Orchards, Teaching Note
Shapiro, Benson P.; Hartman, Katherine B.Teaching Note HBS-918518-EMarketingTeaching note for case 918517.Starting at €0.00
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Clifford Chance: Women at Work
Groysberg, Boris; Connolly, Katherine; Marton, StephanieCase HBS-415038-ELeadership and People ManagementIt was October 2013, and global law firm Clifford Chance was coming under fire for the second time in less than a year for reputedly failing to provide a supportive work environment for its female associates. A memo entitled "Speaking Effectively" was just issued to the U.S. offices of the firm and immediately sparked controversy, as some female associates claimed that the gender-specific advice in the memo was condescending and sexist. This cont...Starting at €8.20
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Promoting Land and Nature Jerky (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-921S01Marketingreduce the promotion budget by 30%, increase spending on consumer promotions by $200,000, or increase spending on trade promotions by $200,000. Ryan's goal is to achieve an operating profit of at least 7% of L&N's sales in 2020. To make a recommendation, Ayers must first evaluate the effectiveness of past consumer and trade promotions and then determine how to allocate promotional spending to achieve Ryan's operating profit goal. The case can ...Starting at €8.20