IESE (España)
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Scribendi
Michael Wurth; Samila, SampsaCase SM-1725-ECorporate Governance, Entrepreneurship, Information Technologies, Innovation and Change, StrategyThis case describes the situation at Scribendi, an online platform to connect writers with English-language editors. Scribendi has developed an AI algorithm to do automatic grammar error correction. The dilemmas in the case are about how the company should take advantage of this algorithm internally and also if and how they should commercialize it. Key challenges are funding and staffing the development and commercialization. The case allows for ...Starting at €8.20