IESE (España)
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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GdL (Giocattolo di Legno), SpA (Portuguese Version, Brazil)
Grandes Carci, Mª Jesús; Peñalva Acedo, FernandoCase C-742-PBAccounting and ControlThis case presents the situation of a successful, medium-sized company in the toy industry. It illustrates the preparation of basic financial statements: the balance sheet, P&L statement, and cash flow statement. It helps students integrate the three main financial statements and shows them how they can employ them in making financial decisions. It shows a clear relationship between strategy and financial statements. And, finally, it demonstrates...Starting at €8.20
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Real Madrid Football Club. Analysis of financial statements (Portuguese Version, Brazil)
Palencia Herrero, Luis; Grandes Carci, Mª JesúsExercise CE-27-PBAccounting and ControlThis exercise deals with the analysis of the financial statements of Real Madrid Football Club. The presentation bases of the annual accounts are offered and the information for the 2000-2001, 2001-2002, 2002-2003, 2003-2004 and 2004-2005 seasons is compared. There is also talk of the annual accounts and the consolidated accounts.Starting at €8.20
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Microsoft España: el programa de grandes cuentas
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Starting at €8.20
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BBVA. Brand value
Cintora M. A.; Oliver, XavierCase M-1177-EMarketingThis case describes the process of adoption of the BBVA brand following the merger between Banco Bilbao Vizcaya and Argentaria. It provides a comparison with the multi-brand strategy adopted by other banks such as BSCH and ABN AMRO. It gives a description of the process of creation of the BBVA brand and of the commitment adopted by the bank to base its strategy on the brand image - on the intangibles of corporate culture, human capital and reputa...Starting at €8.20
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The Board (Portuguese Version, Brazil)
Grandes Carci, Mª Jesús; Palencia Herrero, LuisCase C-777-PBAccounting and ControlDuring a Board meeting, the various representatives of investors in Tilos, a company that develops applications based on the use of geographic information, discuss the accounting of a minority investment (5%), an investment in an affiliated company (20%) and a group-member company (70%). The case serves to expound on accounting for financial investments, the equity method, and global consolidation.Starting at €8.20
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BBVA. El valor de una marca
Cintora M. A.; Oliver, XavierCase M-1177MarketingCaso que describe el proceso de adopción de la marca BBVA tras la fusión del Banco Bilbao Vizcaya y Argentaria. Comparación con la estrategia multimarca de otros bancos, como el BSCH o ABN AMRO. Descripción del proceso de creación de la marca BBVA y del compromiso adoptado por el banco de basar su estrategia en la imagen de marca, en los intangibles: cultura corporativa, capital humano, reputación. Explicación del proceso de creación de una marca...Starting at €8.20