IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Starbucks Reinvention Strategy: Store Automation and Growth
Collection: IESE (España)Ref.: OIT-13-EPublished: Mar 23, 2023Format: PDFPages: 23Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Artificial Intelligence at Arriaga Asociados: Paralegal or partner
Collection: IESE (España)Ref.: OIT-23-EPublished: Oct 31, 2023Format: PDFPages: 21Language: English - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English - Case
La Inteligencia Artificial en Arriaga Asociados: ¿Una paralegal o socia del despacho?
Collection: IESE (España)Ref.: OIT-23Published: Oct 31, 2023Format: PDFPages: 23Language: Spanish - Case
Keeping an eye on the brand: Etnia Barcelona's retail strategy
Collection: IESE (España)Ref.: M-1407-EPublished: Sep 28, 2023Format: PDFPages: 9Language: English