IESE (España)
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Fluidra Connect: The Internet of Pools
Rodríguez, Silvia; Nueno, José LuisCase M-1349-EInformation Technologies, Innovation and Change, MarketingConnect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things did not go as expected: They had only installed one hundred devices when the target was five hun...Starting at €8.20
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Carmina Shoemaker: Back to the Future of Luxury
Rodríguez, Silvia; Nueno, José LuisCase M-1332-EEntrepreneurship, Innovation and Change, Marketing: In its brief history, Carmina Shoemaker had managed to carve a niche for itself in the exclusive world of classic Goodyear welted shoes, competing with such manufacturers of stature as Crockett & Jones, Church and Edward Green. The honesty behind its products, which offered outstanding quality at an affordable price, had been its competitive weapon to date. Based on its position in a discreet second tier compared with the large brands, Carmina ...Starting at €8.20
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sita murt/
Nueno, José Luis; Rodríguez, SilviaCase M-1261-EEntrepreneurship, Innovation and Change, MarketingThe case describes the transformation that sita murt/ and fourth generation owners have implemented in the family business, allowing the company to transition from a business based on a product to one based on a designer, and then to a prestige brand. To accomplish this they first outsourced manufacturing, then took it abroad, turning sita murt/ into a company focused on design and marketing expertise, forming a network of stores in retail store ...Starting at €8.20
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Avinent
Nueno, José Luis; Rodríguez, Silvia; Llano, Miguel AngelCase M-1262-EEntrepreneurship, Innovation and Change, StrategyAlbert Giralt, General Director of the Vilardell Purtí Group, was reviewing the draft of the 2011-2013 Strategic Plan for the AVINENT Implant System, the Group's biomedical division. In just over three years, they had developed their own product, the AVINENT Implant System, within a traditional company in the metalworking industry. Their achievements had come quickly and in abundance, but there was still a lot of ground to cover. They needed to c...Starting at €8.20
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Bodegas Torres: Reinventing Wine
Nueno, José Luis; Rodríguez, SilviaCase M-1313-EMarketing, StrategyAfter several years of research, in August 2008 Bodegas Torres announced the launch of Natureo, its first alcohol-free wine. Made from an aromatic white wine, which was fermented for two weeks, it underwent a dealcoholization process through purely physical methods using the system known as "spinning cone column" (SCC). The Muscat variety of grape was selected for the new wine, grown in the Torres family's Can Gomà estate on the northern boundary...Starting at €8.20
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Sónar: Creativity and Technology
Rodríguez, Silvia; Nueno, José LuisCase M-1358-EEntrepreneurship, Innovation and Change, MarketingYears ago, Sónar solidified its reputation as a meeting point for innovators in the music industry and a festival where many artists aspire to present their new projects or cement their status as members of the global music elite. But Sónar was about much more than music. With each successive edition, the Sónar+D international conference on technology and creativity was gaining greater relevance as a forum for activities with a common focus: the ...Starting at €8.20
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TRIPICTURES: Facing the End of the Digital Transition
Rodríguez, Silvia; Nueno, José LuisCase M-1296-EInnovation and Change, Marketing, StrategyTRIPICTURES, in its role as an independent film distributor, was facing the challenges resulting from the surge of digital cinema, with the emergence of a new player in the value chain ("integrators"), recent changes regarding exploitation channels and the simultaneous release of movies, the rise of the electronic channel, and the demands of an empowered consumer who, thanks to the digital explosion, had access to a wider offering. What steps sho...Starting at €8.20
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Embutidos Salgot S.A.
Rodríguez, Silvia; Nueno, José Luis; Llano, Miguel AngelCase M-1263-EInnovation and Change, Marketing, StrategyThe case describes the change of strategy carried out by Embutidos Salgot S.A., positioning its products in the premium segment and taking the final step with the launch of Eco Salgot, its range of organic products. This launch reinforced the sales of Reserva Salgot and Salgot, the other two product lines. However, the investment was significant (nearly 2 million euros), the crisis did not favor the consumption of premium products (a price strugg...Starting at €8.20