IESE (España)
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WestWood Foods & Drinks GmbH (B) - Teaching Note
Eufinger, Christian; Martínez Abascal, EduardoTeaching Note FT-133-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million euros. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan r...Starting at €0.00
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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Microsoft España: el programa de grandes cuentas
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Starting at €8.20
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BBVA. Brand value
Cintora M. A.; Oliver, XavierCase M-1177-EMarketingThis case describes the process of adoption of the BBVA brand following the merger between Banco Bilbao Vizcaya and Argentaria. It provides a comparison with the multi-brand strategy adopted by other banks such as BSCH and ABN AMRO. It gives a description of the process of creation of the BBVA brand and of the commitment adopted by the bank to base its strategy on the brand image - on the intangibles of corporate culture, human capital and reputa...Starting at €8.20
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BBVA. El valor de una marca
Cintora M. A.; Oliver, XavierCase M-1177MarketingCaso que describe el proceso de adopción de la marca BBVA tras la fusión del Banco Bilbao Vizcaya y Argentaria. Comparación con la estrategia multimarca de otros bancos, como el BSCH o ABN AMRO. Descripción del proceso de creación de la marca BBVA y del compromiso adoptado por el banco de basar su estrategia en la imagen de marca, en los intangibles: cultura corporativa, capital humano, reputación. Explicación del proceso de creación de una marca...Starting at €8.20
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Risk management at Silicon Valley Bank
Eufinger, ChristianCase F-997-EFinanceThe unexpected collapse of Silicon Valley Bank (SVB) had a significant impact on the venture capital market. Founded in 1983, SVB grew into the 16th largest bank in the US, with $212 billion in assets and $173 billion in total deposits by the end of 2022. Between 2019 and 2021, SVB tripled in size, largely due to its focus on VC-backed tech, life science companies and high VC deal activity. Its deposit balances more than tripled from 2019 to 202...Starting at €8.20
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Valuation of NVIDIA Corporation
Eufinger, Christian; Sacchetto, StefanoCase F-955-EFinanceThis case studies the valuation of NVIDIA Corporation, a California-based producer of graphics processing units (GPUs). In recent years, the stock price of the company was affected by fluctuations in the demand for GPUs due to their use in mining cryptocurrencies. The case study allows students to incorporate their assumptions about the prospects of the firm into a discounted cash flow valuation and use information on comparable firms to perform ...Starting at €8.20
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Valoración de NVIDIA Corporation
Eufinger, Christian; Sacchetto, StefanoCase F-955FinanceEste caso estudia la valoración de NVIDIA Corporation, un productor de unidades de procesamiento de gráficos (GPU) con sede en California. En los últimos años, el precio de las acciones de la empresa se ha visto afectado por las fluctuaciones en la demanda de GPU debido a su uso en la minería de criptomonedas. El estudio del caso permite a los estudiantes incorporar sus suposiciones sobre las perspectivas de la empresa en una valoración de flujo ...Starting at €8.20
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Banking with N26
Eufinger, ChristianCase F-998-EFinanceN26 is a digital banking platform founded in February 2013 by Valentin Stalf and Maximilian Tayenthal in Berlin, Germany. As a digital-first platform, N26 aligns closely with open banking principles, a system where banks and other financial institutions provide third-party providers access to customer data through application programming interfaces (APIs). Open banking fosters competition, innovation, and better consumer choices, facilitated by r...Starting at €8.20
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WestWood Foods & Drinks GmbH (A) Loan Request
Eufinger, Christian; Martínez Abascal, EduardoCase F-981-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million euros. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan r...Starting at €8.20