IESE (España)
- Case
The Sales Trend at Guarini
Collection: IESE (España)Ref.: AD-370-EPublished: Jul 11, 2019Format: PDFPages: 2Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Palau de la Música Catalana: Management, Control and Fragility of Culture (Chinese Version)
Collection: IESE (España)Ref.: C-751-ZHPublished: Jul 16, 2012Format: PDFPages: 15Language: Chinese - Case
PromoFarma 2018
Collection: IESE (España)Ref.: SM-1692-EPublished: Mar 18, 2021Format: PDFPages: 19Language: English - Case
Fluidra: creando la empresa del futuro
Collection: IESE (España)Ref.: SM-1697Published: Feb 12, 2021Format: PDFPages: 22Language: Spanish - Case
Palau de la Musica Catalana: Gestión, control y la fragilidad de la cultura
Collection: IESE (España)Ref.: C-751Published: Jul 16, 2012Format: PDFPages: 20Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Focused Case
San Francisco: valoración inmobiliaria
Collection: IESE (España)Ref.: ADFC-6Published: Sep 9, 2016Reviewed: Nov 1, 2017Format: PDFPages: 3Language: Spanish