IESE (España)
-
Putzmeister Ibérica
García, Pilar; Gay, Francisco; Chinchilla, NuriaCase DPO-95Leadership and People ManagementLa implantación de políticas de flexibilidad y conciliación pueden suponer una importante y profunda transformación, no sólo de la organización y los procedimientos de una empresa, sino también de las personas que la integran. Putzmeister Ibérica puso en marcha un innovador programa de flexibilidad, respondiendo a un nuevo estilo de liderazgo y, para conseguirlo, los máximos responsables del área de recursos humanos tuvieron que llevar a cabo un ...Starting at €8.20
-
The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
-
GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
-
SEUR: Digitalizing Express Shipping
Foncillas, Pablo; González, JorgeCase M-1309-EInformation Technologies, Marketing, StrategyThe heads of marketing at SEUR (Servicio Urgente de Transportes; "Urgent Shipping Service" in English) were ready to present in the meeting room the results of the first six months since the relaunch of the company's new website. They had recently opted for promoting a website with a clear transactional focus. The meeting had been called to examine some aspects of the new site's performance, such as how sales were evolving with respect to target...Starting at €8.20
-
ArteOliva
González, Jorge; Segarra, José AntonioCase M-1132-EMarketingArteOliva has launched a new extra virgin olive oil, packaged in cartons. After the product has been on the market for a few months, management decides to launch a TV advertising campaign to make consumers more aware of its benefits.Starting at €8.20
-
W. L. Gore & Asociados, S. L.
Gay, Francisco; Rodríguez Porras, José MaríaCase FH-483Leadership and People ManagementDescribe la trayectoria, las reflexiones y el estilo de dirección de Jean Claude Laulan, country coordinator de Gore & Associates en España, complementado con los comentarios de sus colaboradores. (Also available in English).Starting at €8.20
-
Luis Arrese (A): The Locomotive (Portuguese Version, Brazil)
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-801-PBLeadership and People ManagementLuis Arrese is about to get the role he has dreamed of since childhood: general manager (CEO) of the European subsidiary of a multinational company. Luis has come from a humble family background and, thanks to his remarkable intellectual abilities, effort, self-motivation and sacrifice, has made rapid career progression in the company, from the very bottom to just one step from CEO. To get this far, he worked his way up several subsidiaries and t...Starting at €8.20
-
Luis Arrese (C): Holidays
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-803-ELeadership and People ManagementSome stories are recounted about the impact of Luis' professional career on his family. This case replaces the DPO-65-E Fernando Ruiz (C): Family Issues from the same authors.Starting at €5.74
-
ArteOliva
González, Jorge; Segarra, José AntonioCase M-1132MarketingArteOliva ha lanzado un nuevo aceite de oliva virgen extra envasado en brik. Después de los primeros meses en el mercado, deciden realizar una campaña publicitaria en televisión para comunicar las ventajas que tiene el producto.Starting at €8.20
-
W. L. Gore & Asociados, S. L.
Gay, Francisco; Rodríguez Porras, José MaríaCase FH-483-ELeadership and People ManagementStarting at €8.20