IESE (España)
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Somali, S.A. (Portuguese version, Portugal)
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527-PPLeadership and People ManagementThe case demonstrates the need to implement a professional system for the evaluation and assessment of executive management, both for family members and others, based on objectives and budgeting within the family business. It also highlights the need for tools and formal bodies to serve as a framework for debates regarding, on the one hand, business matters (shareholders' meetings, Board of Directors, Steering Committee) and, on the other, family...Starting at €8.20
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New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284-EMarketingNew developments in marketing research now provide the techniques required to accurately and precisely measure consumer preferences and the trade-offs consumers make between various product attributes, and beyond that to simulate managerially meaningful outcomes such as gains/losses in market share, sales volume, and gross profit. These new developments in marketing research represent a sort of second generation methodologies and refinements of t...Starting at €8.20
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Somali, S.A.
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527Leadership and People ManagementEste caso presenta la necesidad de disponer de sistemas profesionales de evaluación y valoración de la gestión directiva, tanto para los directivos familiares como no familiares, basados en objetivos y presupuestos dentro de la empresa familiar. Así como la necesidad de disponer de instrumentos y órganos formales adecuados para debatir los temas empresariales (junta de Accionistas, consejo de administración, comité de dirección) por un lado, y l...Starting at €8.20
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Somali, S.A.
Vallejo, Luis Carlos; Chiner, AlfonsoCase SM-1527-ELeadership and People ManagementThe case demonstrates the need to implement a professional system for the evaluation and assessment of executive management, both for family members and others, based on objectives and budgeting within the family business. It also highlights the need for tools and formal bodies to serve as a framework for debates regarding, on the one hand, business matters (shareholders' meetings, Board of Directors, Steering Committee) and, on the other, family...Starting at €8.20
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Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Green, Paul; Joachimsthaler, Erich A.Technical Note MN-284MarketingCon la evolución de la investigación de marketing se dispone actualmente de técnicas que permiten evaluar con exactitud las preferencias de los consumidores y sus compensaciones entre los distintos atributos de los productos. Dichas técnicas permiten asimismo simular resultados significativos, desde el punto de vista de la gestión, tales como el aumento y disminución de la cuota de mercado, del volumen de ventas y de los beneficios brutos. Esta e...Starting at €8.20