IESE (España)
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Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Julia; Sosna, Marc; Darsch, DaveCase EFC-1-EEntrepreneurship, Information Technologies, Innovation and ChangeThis FocusCase is about a young VC-backed technology company in the UK, trying to turn around from a near-death crisis after their market did not pick up. The company Argo Interactive focused, with their innovative software product, on the newly emerging WAP-market. However, after burning through 14 million pound sterling of venture capital, the market had still not shown any signs of life, and the senior management team needed to make an urgent...Starting at €8.20
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Club Solidario: Using IP Optimization to Assign Students to Families
Carbó D.; Domingo E.; García, Carolina; Baucells Alibés, Manel; Baigorri, J.; Villavieja D.; Rubiralta P.Case AD-300-EBusiness Ethics and Corporate Social ResponsibilityDavid and some others in the group were involved in Club Solidario. David convinced the group that it would be nice to use optimization to arrange the teams of students that were supposed to visit families in need.Starting at €8.20
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Starlab: Transforming science into business (A)
Prats, Julia; Rosés, MariaCase E-242-EEntrepreneurshipSummary: It was early morning in the glazed loft of the modernist building in Barcelona, Spain, head office of Starlab. Ana Maiques, who was responsible for Starlab's business development, sat in her office and wondered about the future of the company. Starlab worked on space technology and neuroscience and employed a team of 30 scientists and engineers representing nine different nationalities. The company, founded on July 4, 2000, had enjoyed ...Starting at €8.20
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Cinema en España
Baigorri, J.; Bronte, J.; López I.; Stamoglou G.; Heukamp, FranzCase AD-288Decision Analysis, EconomicsPronóstico de las audiencias del cine en España basado en diversas variables sociológicas, reemplazos y variables macroeconómicas.Starting at €8.20