IESE (España)
- Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: pdfLanguage: English - Case
Interlel: la tarifa para Perú
Collection: IESE (España)Ref.: AD-292Published: Oct 22, 2004Format: pdfLanguage: Spanish - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: pdfLanguage: Spanish - Case
Intertel: The Rate to Peru
Collection: IESE (España)Ref.: AD-292-EPublished: Oct 22, 2004Format: pdfLanguage: English