IESE (España)
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Schneider Drinks (B). Solicitud de préstamo adicional
Stodieck J.; Liechtenstein, HeinrichCase F-774FinanceStarting at €5.74
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Grupo Banco Sabadell, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178MarketingEl caso describe los dilemas relacionados con la evolución de la identidad gráfica corporativa del Banco Sabadell, desde su fundación en 1881. Se describe el cambio de IGC del propio Banco Sabadell, hecho en 1991. Posteriormente, tras la adquisición del Banco Natwest en España, altos directivos del Banco Sabadell deben decidir el nuevo nombre del banco Natwest, así como su nueva identidad gráfica, de entre las propuestas presentadas por dos prest...Starting at €8.20
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Banco Sabadell Group, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178-EMarketingThe case reviews the development of Banco Sabadell's corporate visual identity from the time it was founded in 1881 to 1996, including the new corporate identity implemented in 1991. In 1996, Banco Sabadell management must decide on a new name and visual identity for the newly acquired Banco NatWest España. Proposals are submitted by two renowned graphic designers.Starting at €8.20
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La identidad visual corporativa
Del Hoyo, Jesús; Hartmann, Vivian; Renart, Lluís G.Technical Note MN-342MarketingPrólogo; 1) Introducción; 2) ¿Por qué tener y gestionar una Identidad Visual Corporativa (IVC). Posibles detonantes de un cambio de IVC. 3) Definición del Proyecto Empresarial; 4) Definición del Proyecto Gráfico/Visual: proceso, elementos y resultados; 5) Evaluación del Proyecto; 6) Implantación y Gestión del Proyecto; Conclusiones, Bibliografía y direcciones de interés en el mundo del diseño.Starting at €8.20
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Schneider Drinks (B). Additional Loan Requirement (Portuguese Version, Brazil)
Stodieck J.; Liechtenstein, HeinrichCase F-774-PBFinanceThe distribution company Schneider asks a local bank for a credit. The analysis suggests that there is no problem.. The students have to use all the tools they have learned in Finance one. There are some questionmarks about some issues students in class will clasify as minor. In case B it is obvious that all what has been raised as an issue become true and the company is in deep problems.Starting at €5.74
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Schneider Drinks (A). Loan Request
Stodieck J.; Liechtenstein, HeinrichCase F-773-EFinanceThe distribution company Schneider asks a local bank for credit. The analysis suggests that there is no problem.The students have to use all the tools they have learned in Finance One to analyse the situation. There are some issues students in class will clasify as minor. In case B it is obvious that all the concerns raised as an issue become true and the company is in deep problems.Starting at €8.20
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Schneider Drinks (A). Solicitud de préstamo
Stodieck J.; Liechtenstein, HeinrichCase F-773FinanceLa empresa de distribución Schneider solicita un préstamo a un banco local. El análisis sugiere que no hay problemas. Los alumnos deberán utilizar todas las herramientas que han aprendido en Finanzas Uno para analizar la situación. Hay algunos aspectos que los alumnos clasificarán como poco importantes en el trabajo de clase. En el caso B, es evidente que todos los aspectos planteados como problemáticos se hacen realidad y la empresa está inmers...Starting at €8.20
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Schneider Drinks (B). Additional Loan Requirement
Stodieck J.; Liechtenstein, HeinrichCase F-774-EFinanceThe distribution company Schneider asks a local bank for a credit. The analysis suggests that there is no problem.. The students have to use all the tools they have learned in Finance one. There are some questionmarks about some issues students in class will clasify as minor. In case B it is obvious that all what has been raised as an issue become true and the company is in deep problems.Starting at €5.74
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Schneider Drinks (A). Loan Request (Portuguese Version, Brazil)
Stodieck J.; Liechtenstein, HeinrichCase F-773-PBFinanceThe distribution company Schneider asks a local bank for credit. The analysis suggests that there is no problem.The students have to use all the tools they have learned in Finance One to analyse the situation. There are some issues students in class will clasify as minor. In case B it is obvious that all the concerns raised as an issue become true and the company is in deep problems.Starting at €8.20