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The 2012 Republican Presidential Primaries
Neil BendleCase IVEY-9B13A003-EMarketingThe U.S. presidential primary elections represent an especially challenging decision context. The four candidates in the 2012 Florida Republican primary, Rick Santorum, Newt Gingrich, Ron Paul and Mitt Romney, all have strengths and weakness in the eyes of a Republican primary voter. In this case, these qualities are illustrated by the candidates’ statements and their reported actions during the campaign. The Republican primary voter must use the...Starting at €8.20
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Pixar Versus DreamWorks: Animating Creative Strategies
Neil Bendle; Justin Goldberg; Krystyn CoombsCase IVEY-9B12A027-EMarketing, StrategyThe CEO of the Indian animation studio Tulsi Studios Ltd. is considering approaching either Pixar or DreamWorks Animation to partner on future animation projects. The case provides a perspective on the film industry to indicate how it is rapidly changing and expanding globally, and outlines the history and past successes of the studios. The CEO must decide which potential partner to approach.Starting at €8.20
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Snap Inc.: Becoming a “Camera Company”
Neil Bendle; Ken MarkCase IVEY-9B19A023-EEntrepreneurship, MarketingIn March 2018, Snap Inc. (Snap), based in Venice, California, and commonly known as Snapchat for its application that allowed users to send photos that disappeared, was looking for ways to grow its user base in the competitive social media platform industry and to differentiate itself from the other major platforms. To do this, it was trying to position itself as a “camera” company and to become relevant to a larger target market: adults aged 25 ...Starting at €8.20
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangExercise IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Starting at €8.20
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Gera Developments: Leadership at a Crossroads, Teaching Plan
Wing, Christina R.; Masko, JohnTeaching Note HBS-621109-EKnowledge and CommunicationTeaching plan for case 621018.Starting at €0.00
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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCase HBS-819077-EEntrepreneurshipIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Starting at €8.20
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Michael Rubin and Fanatics (B)
Higgins, Robert F.; Masko, JohnCase HBS-819082-EEntrepreneurshipStarting at €5.74
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Michael Rubin and Fanatics (A) and (B), Teaching Note
Higgins, Robert F.; Masko, JohnTeaching Note HBS-819134-EEntrepreneurshipTeaching note for cases 819077 and 819082.Starting at €0.00
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Electoral Gold and Silver: Obama Versus Romney 2012
Neil Bendle; Charan BaggaCase IVEY-9B13A010-EMarketingThe 2012 U.S. presidential election between President Obama and Governor Romney gave both sides reasons for optimism. As such, it was popularly thought to be anyone's race to win. The election generated a wide range of polling at the state and national level. Despite the abundance of data, it still was not clear to many people whether the race was too close to call or whether one candidate had a decisive lead. On the evening of the election, two ...Starting at €8.20