HBSP (USA)
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Terumo (A)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508068-EMarketingTo maximize their effectiveness, color cases should be printed in color. Terumo faces two challenges: how to sell its catheter products in the U.S. and its new "Solution Pack" in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like syringes to a diversified firm offering a range of advanced products-catheters and graphs, for example-in addition...Starting at €8.20
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Starting at €5.74
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Keeping a Campaign Promise: George W. Bush and Medicare Prescription Drug Coverage (Epilogue)
Scott, Esther; Porter, RogerCase HBS-HKS209-EStrategyIn January 2003, President George W. Bush was finalizing a groundbreaking proposal for Medicare, the federal health insurance program for the elderly. Under the terms of the plan, Medicare would offer a major new benefit: prescription drug coverage-a long-sought but elusive goal for seniors and their advocates. By any measure, this would seem a surprising initiative coming from a politically conservative White House. If approved by Congress, the ...Starting at €8.20
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The Turnaround Artist: Craig Coy Tackles Political Influence at Massport
Varley, Pamela; Porter, RogerCase HBS-HKS457-EEconomicsCraig Coy, a business executive, retired Coast Guard officer, and former White House security adviser, was named executive director of the Massachusetts Port Authority, or "Massport," on April 11, 2002. The appointment came at a time of significant turmoil at Massport, the state authority responsible for managing Boston's Logan International Airport and several other regional transportation resources. The two airline jets hijacked in the attack...Starting at €8.20
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Terumo (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508070-EMarketingTo maximize their effectiveness, color cases should be printed in color. This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's "Medical Pranex," a unique facility offering training and meeting space for doctors and nurses.Starting at €5.74
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Keeping a Campaign Promise: George W. Bush and Medicare Prescription Drug Coverage
Scott, Esther; Porter, RogerCase HBS-HKS191-EStrategyIn January 2003, President George W. Bush was finalizing a groundbreaking proposal for Medicare, the federal health insurance program for the elderly. Under the terms of the plan, Medicare would offer a major new benefit: prescription drug coverage-a long-sought but elusive goal for seniors and their advocates. By any measure, this would seem a surprising initiative coming from a politically conservative White House. If approved by Congress, the ...Starting at €8.20
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A Tricky Mandate: Craig Coy and the Problem of Patronage Hiring at Massport, Sequel
Porter, Roger; Varley, PamelaCase HBS-HKS450-EStrategyThis case sequel is a shorter, more focused, "decision-forcing" version of The Turnaround Artist: Craig Coy Tackles Political Influence at Massport (Case Program, 1896.0). Like its more comprehensive counterpart, it addresses a set of decisions facing Craig Coy, a business executive, retired Coast Guard officer, and former White House security adviser, when he was named executive director of the Massachusetts Port Authority, or "Massport," on Ap...Starting at €8.20
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A Tricky Mandate: Craig Coy and the Problem of Patronage Hiring at Massport
Varley, Pamela; Porter, RogerCase HBS-HKS451-EStrategyStarting at €8.20