Ivey Business School (Canada)
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UCB: Data is the New Drug
Stijn ViaeneCase IVEY-9B18E002-EInformation TechnologiesAt the end of 2012, the chief information officer (CIO) at UCB, a global pharmaceutical company based in Brussels, started to implement analytics as a service. Between 2012 and 2016, he put this vision into practice, introducing agile sprints and proving the competence of analytics within the organization, and at the beginning of 2016, he felt the company was ready to upgrade its analytics capability. As he prepared to meet with UCB’s chief execu...Starting at €8.20
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KPN: How to Navigate the Digital Tides
Stijn ViaeneCase IVEY-9B19M046-EStrategyIn June 2018, the executive vice-president of Networks and Information Technology of KPN BV (KPN), Bouke Hoving, was evaluating the digital transformation of KPN, the leading telecommunications company in the Netherlands. Hoving had been an initiator of a turnaround that had started at KPN in 2014, after a financially and operationally hectic year. The entry into the market of over-the-top digital services, which used the Internet to bypass platf...Starting at €8.20