IESE (España)
- Case
The Loewe Group (B): A New Industrial Model and Commitment to Lean Management
Collection: IESE (España)Ref.: P-1117-EPublished: Sep 14, 2012Format: PDFPages: 7Language: English - Case
Laia Bertran (B): Time to Go Home
Collection: IESE (España)Ref.: DPO-141-EPublished: Jun 30, 2009Reviewed: Jul 1, 2016Format: PDFPages: 2Language: English - Case
Laia Bertran (C): Y ahora qué
Collection: IESE (España)Ref.: DPO-142Published: Jun 30, 2009Reviewed: Jul 1, 2016Format: PDFPages: 3Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Laia Bertran (C): And Now What
Collection: IESE (España)Ref.: DPO-142-EPublished: Jun 30, 2009Reviewed: Jul 1, 2016Format: PDFPages: 3Language: English - Case
The Loewe Group (A): A New Industrial Model and Commitment to Lean Management
Collection: IESE (España)Ref.: P-1116-EPublished: Sep 14, 2012Format: PDFPages: 11Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Laia Bertran (B): Es hora de volver
Collection: IESE (España)Ref.: DPO-141Published: Jun 30, 2009Reviewed: Jul 1, 2016Format: PDFPages: 2Language: Spanish