IESE (España)
- Case
Amadeus: Boosting Long-Term Growth
Collection: IESE (España)Ref.: SM-1691-EPublished: Jan 29, 2021Format: PDFPages: 24Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Disney World and the Alligators (A) (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: DPO-737-PBPublished: Mar 16, 2021Format: PDFPages: 17Language: Portuguese Brasil - Case
Amadeus: Impulsando el crecimiento a largo plazo
Collection: IESE (España)Ref.: SM-1691Published: Jan 29, 2021Format: PDFPages: 24Language: Spanish - Case
Disney World and the Alligators (A)
Collection: IESE (España)Ref.: DPO-737-EPublished: Mar 16, 2021Format: PDFPages: 16Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Disney World y los caimanes (B)
Collection: IESE (España)Ref.: DPO-738Published: Mar 19, 2021Format: PDFPages: 14Language: Spanish - Case
Disney World y los caimanes (A)
Collection: IESE (España)Ref.: DPO-737Published: Mar 19, 2021Format: PDFPages: 17Language: Spanish