IESE (España)
- Case
Ricoh España (B): ejecutando la transformación
Collection: IESE (España)Ref.: SM-1616Published: Oct 30, 2014Format: PDFPages: 9Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Case
Housing Prices in Barcelona
Collection: IESE (España)Ref.: AD-287-EPublished: Jul 14, 2003Format: PDFPages: 3Language: English - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Ricoh España (A): ejecutando la transformación
Collection: IESE (España)Ref.: SM-1615Published: Oct 30, 2014Format: PDFPages: 20Language: Spanish - Case
Ricoh Spain (B): Transforming the Business
Collection: IESE (España)Ref.: SM-1616-EPublished: Oct 30, 2014Format: PDFPages: 8Language: English - Case
Ricoh Spain (A): Transforming the Business
Collection: IESE (España)Ref.: SM-1615-EPublished: Oct 30, 2014Format: PDFPages: 19Language: English - Case
El coste de la vivienda en Barcelona
Collection: IESE (España)Ref.: AD-287Published: Oct 19, 2006Format: PDFPages: 3Language: Spanish