IESE (España)
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Aparkalo (B): Revised Business Plan
Peeters, Claire; Zott, ChristophCase E-209-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €5.74
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Aparkalo (C): Normal Crisis or Sudden Death
Peeters, Claire; Zott, ChristophCase E-210-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €5.74
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Mango: Strategic Choices in a Disruptive Context
Raventós, Andrea; Canals, JordiCase SM-1736-ECorporate Governance, StrategyThis case describes Mango's evolution from the 1990s on, the crisis the Group went through from 2011 to 2015, the transformation it underwent to emerge from that crisis, and its new strategy for 2022-24. The geopolitical changes of recent years and technological transformation force the CEO and the board to reconsider whether the company's strategic directions are the right ones to pursue.Starting at €8.20
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Aparkalo (A), (B) & (C) - Teaching Note
Peeters, Claire; Zott, ChristophTeaching Note ET-54-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Ivan Rodriguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €0.00
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Aparkalo (A): Dynamizing a Sleepy Industry
Peeters, Claire; Zott, ChristophCase E-208-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €8.20
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Mango: retos estratégicos en un entorno incierto
Raventós, Andrea; Canals, JordiCase SM-1736Corporate Governance, StrategyEste caso describe la evolución de Mango desde los años 1990, la crisis 2011-2015, la transformación para la salida de la crisis, y la nueva estrategia 2022-2024. Los cambios geopolíticos de los últimos años y la transformación tecnológica fuerzan al CEO y al Consejo a reconsiderar si las líneas estratégicas de la empresa son las adecuadas.Starting at €8.20