IESE (España)
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Progress Technologies
Pijoan, D.; Baucells Alibés, ManelCase AD-253-EDecision Analysis, EconomicsA manager wants to estimate the sales volume for next year using a list of current and potential customers. For each customer, he has the possible sale and the probability of such sale.Starting at €8.20
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Amazon: equilibrio entre orientación al cliente y compromiso del empleado
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165Innovation and Change, Service and Operations ManagementAmazon se define como la empresa más centrada en el cliente del mundo y explica su crecimiento en diversos sectores como una forma de ir aportando más valor a sus clientes. Si visión es "to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online" ("ser la compañía más centrada en el cliente del mundo, crear un lugar al que la gente pueda acudir para encontrar y d...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-EInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
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Tecnologías del progreso
Pijoan, D.; Baucells Alibés, ManelCase AD-253Decision Analysis, EconomicsUn gerente de área quiere estimar las ventas del próximo año a partir de un listado de clientes potenciales y actuales. Para cada cliente se acompaña la venta posible, y la probabilidad de dicha venta.Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-PPInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20