IESE (España)
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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Microsoft España: el programa de grandes cuentas
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Starting at €8.20
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BBVA. Brand value
Cintora M. A.; Oliver, XavierCase M-1177-EMarketingThis case describes the process of adoption of the BBVA brand following the merger between Banco Bilbao Vizcaya and Argentaria. It provides a comparison with the multi-brand strategy adopted by other banks such as BSCH and ABN AMRO. It gives a description of the process of creation of the BBVA brand and of the commitment adopted by the bank to base its strategy on the brand image - on the intangibles of corporate culture, human capital and reputa...Starting at €8.20
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Caja de Ahorros del Noroeste (B)
Gómez López-Egea, Sandalio; García Prat, AntoniCase DP-133Leadership and People ManagementEl caso plantea el problema que se le presenta al director de recursos humanos de la Caja de Ahorros del Noroeste cuando cuatro de sus mejores profesionales deciden irse por distintos motivos (de tipo profesional, personal y económico). Esta situación le lleva a encontrar soluciones concretas a cada uno de los casos y a plantearse un cambio en profundidad de las políticas de recursos humanos, tras realizar un análisis de la plantilla y de la orga...Starting at €5.74
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Harry: Talent Retention (B) (Portuguese Version, Brazil)
Fernández Prieto, L.; Gómez López-Egea, SandalioCase DPO-30-PBLeadership and People ManagementThe protagonist of the case, a senior consultant, sees the promotion promises made by his hierarchical superior unfulfilled, despite having met and exceeded his objectives. This fact calls into question the evaluation and promotion system used by the company. In turn, the protagonist receives an attractive offer from the competition and must decide whether to accept it or not. The student must situate himself in the positions of the protagonist a...Starting at €5.74
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BBVA. El valor de una marca
Cintora M. A.; Oliver, XavierCase M-1177MarketingCaso que describe el proceso de adopción de la marca BBVA tras la fusión del Banco Bilbao Vizcaya y Argentaria. Comparación con la estrategia multimarca de otros bancos, como el BSCH o ABN AMRO. Descripción del proceso de creación de la marca BBVA y del compromiso adoptado por el banco de basar su estrategia en la imagen de marca, en los intangibles: cultura corporativa, capital humano, reputación. Explicación del proceso de creación de una marca...Starting at €8.20
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Harry: Talent Retention (A) (Portuguese Version, Brazil)
Fernández Prieto, L.; Gómez López-Egea, SandalioCase DPO-29-PBLeadership and People ManagementThe protagonist of the case, a senior consultant, sees the promotion promises made by his hierarchical superior unfulfilled, despite having met and exceeded his objectives. This fact calls into question the evaluation and promotion system used by the company. In turn, the protagonist receives an attractive offer from the competition and must decide whether to accept it or not. The student must situate himself in the positions of the protagonist a...Starting at €8.20