IESE (España)
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Laszlo and his Paradoxical Relationships
Sortheix, Florencia; Ribera, AlbertoCase DPO-126-ELeadership and People ManagementThis case is based in on compilation of self-development exercises and reflections from a 35-year old successful manager. It describes his interpersonal skills and attitudes, both for professional and personal relationships. It focuses mainly on his concerns about his close intimate relationships and their influence on work-life balance and personal well-being. It may be useful to discuss some personality traits like attachment, dependence, or em...Starting at €8.20
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Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
de Toro, Juan Manuel; Ramas, SantiagoTechnical Note MN-319MarketingAnte los numerosos y profundos cambios acaecidos en los últimos años en el mercado de los medios de comunicación (tanto en el aspecto de la oferta como en el de la demanda), se hacía urgente recabar las implicaciones de los mismos en la estrategia de comunicación de los anunciantes, y esto es lo que perseguimos con esta encuesta a los mayores anunciantes españoles. MODIStarting at €8.20
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What is Cheating
Sortheix, Florencia; Ribera, AlbertoCase DPO-118-ELeadership and People ManagementThe case illustrates the behavior of an MBA student facing a situation that compromises his integrity in his current academic environment.Starting at €8.20
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Gabriele's Dilemma
Sortheix, Florencia; Ribera, AlbertoCase DPO-125-ELeadership and People ManagementThis case illustrates the experience of a young manager who has to take an important decision. It describes a professional situation where he is forced to decide between his work and his personal relationships. This situation makes him question himself about his priorities in life and his work-life balance.Starting at €8.20
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Comportamiento general de la audiencia frente al televisor
de Toro, Juan Manuel; Ramas, SantiagoTechnical Note MN-317MarketingEsta nota técnica tiene el cometido de mostrar a grandes rasgos cúal es el comportamiento de la audiencia frente al televisor. Para este propósito, comenzamos con una descripción global en el cual introducimos el concepto de consumo televisivo y analizamos su evolución a lo largo de los años con sus variaciones en el año 1996. Posteriormente, analizaremos el comportamiento estándar de los televidentes frente a un programa de televisión. Finalment...Starting at €8.20
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La audimetría: Sistema de medición y control de la audiencia en TV
Ramas, Santiago; de Toro, Juan ManuelTechnical Note MN-314MarketingEl objetivo de esta nota técnica es mostrar al lector, de una forma breve, en que consiste la audimetría, cómo se obtienen los datos y cual es la información más relevante que este sistema de medición de audiencia nos ofrece.Starting at €8.20
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From GRP to NRP: A new measure of advertising effectiveness in television
de Toro, Juan Manuel; Ramas, SantiagoTechnical Note MN-319-EMarketingStarting at €8.20
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A Trader Gone Mad : The Mess at Société Générale
Sortheix, Florencia; Ribera, AlbertoCase DPO-115-ELeadership and People ManagementThe case gives an account of the events that led to a multimillion loss at Société Générale in January, 2008. It analyses the behavior of Jérôme Kerviel, the young trader accused of being responsible for this. The case focuses on Kerviel's biography and personality traits, and raises questions regarding the responsibility of employees, managers and the corporate environment over this situation. It presents as well various issue for the discussion...Starting at €8.20
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People-Meters: Monitoring and Measuring TV Audiences
Ramas, Santiago; de Toro, Juan ManuelTechnical Note MN-314-EMarketingThe purpose of this technical note is to explain, in an abbreviated form, what audience measurement is, how audience data are collected, and what information the system provides.Starting at €8.20