IESE (España)
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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
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Rent-a-bike (A)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-770-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €8.20
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Rent-a-bike (B)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-771-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €5.74
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Rent-a-bike (C)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-772-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €5.74
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Barman: la oportunidad de Amazon
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383Innovation and Change, Marketing, StrategyBarman era una de las cuatro empresas líderes del sector de las bebidas espirituosas. Debido a la presión de las ventas y los objetivos, los directores comerciales de Países Bajos, Bélgica y Alemania habían decidido establecer relaciones con los grandes clientes del canal de comercio electrónico, entre ellos Amazon. El resultado fue un aumento de las ventas en los dos años anteriores. España, sin embargo, no había entrado en acuerdos con Amazon h...Starting at €8.20
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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobTeaching Note FT-63-EFinanceNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Starting at €0.00