IESE (España)
- Case
El programa de fidelización Mapfre Hogar
Collection: IESE (España)Ref.: M-1183Published: Feb 1, 2005Format: PDFPages:Language: Spanish - Case
Vicarsa (B): Arreglando un error en la venta
Collection: IESE (España)Ref.: ASN-37Published: Dec 12, 2005Format: PDFPages: 1Language: Spanish - Teaching Note
Cadbury España: recuperando el liderazgo del mercado - Nota del instructor
Collection: IESE (España)Ref.: MT-27Published: Jun 5, 2007Format: PDFPages: 9Language: Spanish - Case
Vicarsa (B): What Went Wrong with the Sale
Collection: IESE (España)Ref.: ASN-37-EPublished: Dec 12, 2005Format: PDFPages: 1Language: English - Case
Cadbury España: Recuperando el liderazgo del mercado
Collection: IESE (España)Ref.: M-1199Published: Jun 5, 2007Format: PDFPages: 19Language: Spanish - Case
Vicarsa (A): Arreglando un error en la venta
Collection: IESE (España)Ref.: ASN-36Published: Dec 12, 2005Format: PDFPages: 7Language: Spanish - Case
Vicarsa (A): What Went Wrong with the Sale
Collection: IESE (España)Ref.: ASN-36-EPublished: Dec 12, 2005Format: PDFPages: 7Language: English