IESE (España)
- Teaching Note
Superdry: un japonés de Cheltenham - Nota del instructor
Collection: IESE (España)Ref.: SMT-118Published: Dec 1, 2017Format: PDFPages: 14Language: Spanish - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: PDFPages: 20Language: English - Case
Superdry: A Japanese Brand From Cheltenham
Collection: IESE (España)Ref.: SM-1653-EPublished: Jun 6, 2018Format: PDFPages: 21Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Collection: IESE (España)Ref.: M-927-EPublished: May 15, 1993Format: PDFPages: 17Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888-EPublished: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 28Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888Published: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 27Language: Spanish - Case
Páginas amarillas (A)
Collection: IESE (España)Ref.: M-816Published: Jan 1, 1991Reviewed: Jan 1, 1991Format: PDFPages: 37Language: Spanish - Case
Superdry: un japonés de Cheltenham
Collection: IESE (España)Ref.: SM-1653Published: Oct 25, 2017Format: PDFPages: 21Language: Spanish - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish