IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Technical Note
Family Protocol (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: DGN-448-PBPublished: Mar 1, 1992Reviewed: Mar 1, 1992Format: PDFPages: 13Language: Portuguese Brasil - Case
Afilent (D)
Collection: IESE (España)Ref.: M-1205Published: Feb 28, 2008Format: PDFPages: 26Language: Spanish - Case
Tersa
Collection: IESE (España)Ref.: M-1201Published: Oct 15, 2007Format: PDFPages: 25Language: Spanish - Case
Afilent (B)
Collection: IESE (España)Ref.: M-1195Published: Oct 19, 2006Format: PDFPages: 13Language: Spanish - Case
Afilent (C)
Collection: IESE (España)Ref.: M-1196Published: Oct 19, 2006Format: PDFPages: 5Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Technical Note
Protocolo familiar
Collection: IESE (España)Ref.: DGN-448Published: Mar 1, 1992Reviewed: Mar 1, 1992Format: PDFPages: 14Language: Spanish