IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Hospital Sant Joan de Deu: de un hospital de beneficencia a un hospital de referencia (B)
Collection: IESE (España)Ref.: P-1157Published: Jan 12, 2017Reviewed: Sep 12, 2019Format: PDFPages: 11Language: Spanish - Case
Hospital Sant Joan de Déu: de un hospital de beneficencia a un hospital de referencia (A)
Collection: IESE (España)Ref.: P-1156Published: Jan 12, 2017Format: PDFPages: 14Language: Spanish - Case
Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B)
Collection: IESE (España)Ref.: P-1157-EPublished: Jan 12, 2017Reviewed: Sep 12, 2019Format: PDFPages: 11Language: English - Case
Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (A)
Collection: IESE (España)Ref.: P-1156-EPublished: Jan 12, 2017Format: PDFPages: 14Language: English - Case
Afilent (D)
Collection: IESE (España)Ref.: M-1205Published: Feb 28, 2008Format: PDFPages: 26Language: Spanish - Case
Tersa
Collection: IESE (España)Ref.: M-1201Published: Oct 15, 2007Format: PDFPages: 25Language: Spanish - Case
Afilent (B)
Collection: IESE (España)Ref.: M-1195Published: Oct 19, 2006Format: PDFPages: 13Language: Spanish - Case
Afilent (C)
Collection: IESE (España)Ref.: M-1196Published: Oct 19, 2006Format: PDFPages: 5Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish