IESE (España)
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Addiopizzo Travel: Fighting Mafia through market-based strategies
Vaccaro, Antonino; Ramus, Tommaso; La Cara, BarbaraCase BE-188-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipAddiopizzo Travel is a travel agency and tour operator that pursues socially responsible tourism in Sicily (Italy) with a special focus on the fight against mafia. The mission of Addiopizzo Travel is to support a clean, anti-mafia economy by attracting non-Sicilian tourists (Italians and foreigners) and directing them to mafia-free facilities, i.e., hotels, restaurants, and other business activities that have obtained Addiopizzo anti-mafia certif...Starting at €8.20
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Addiopizzo Travel: Luchar contra la mafia con estrategias de mercado
Vaccaro, Antonino; Ramus, Tommaso; La Cara, BarbaraCase BE-188Business Ethics and Corporate Social Responsibility, EntrepreneurshipAddiopizzo Travel es una agencia de viajes y turoperador que se dedica al turismo socialmente responsable en Sicilia (Italia) y que hace especial hincapié en la lucha contra la mafia. La misión de Addiopizzo Travel es prestar apoyo a la economía limpia que se muestra contraria a la mafia, atrayendo a turistas no sicilianos (de la península italiana y extranjeros) para dirigirles a lugares que no colaboren con la mafia: hoteles, restaurantes y otr...Starting at €8.20
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The Captor Opportunity
Valentí, Albert; González, Jorge; Ernest MendozaCase M-1380-EMarketingCaptor Materials is a company founded and managed by Ernest Núñez. The main asset of Captor Materials was a patented absorbent technology for the removal of nitrogen oxides (NOx) with an unprecedented high yield, which Núñez himself had developed years earlier. An accumulated exposure to NOx causes gradual health deterioration and eventually death. Núñez and his team had identified three main markets for Captor, on which the development and com...Starting at €8.20
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La oportunidad Captor
Valentí, Albert; González, Jorge; Ernest MendozaCase M-1380MarketingCaptor Materials es una empresa fundada y dirigida por Ernest Núñez. El principal activo de la compañía fue una tecnología absorbente patentada para la eliminación de óxidos de nitrógeno (NOx), con un alto rendimiento sin precedentes, que el propio Núñez había desarrollado años antes. La exposición acumulada a estos óxidos provoca un deterioro gradual de la salud y, en última instancia, la muerte. Núñez y su equipo habían identificado tres merca...Starting at €8.20
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Keeping an eye on the brand: Etnia Barcelona's retail strategy
Oliver, Xavier; Valentí, Albert; Isaac Sastre BoquetCase M-1407-EMarketing, StrategyEtnia is an eyewear brand known for its stylish designs, particularly of colorful high-quality sun and prescription glasses. After many years relying on a wholesale distribution model with a large international network of opticians, the company had launched its own retail activities in 2017 with a flagship store in downtown Barcelona, followed by an outlet store in the outskirts of the city two years after. Both stores had been successful, quickl...Starting at €8.20