IESE (España)
- Case
Groupon: cambiar los hábitos de compra
Collection: IESE (España)Ref.: SI-187Published: Sep 3, 2012Reviewed: Feb 6, 2015Format: PDFPages: 23Language: Spanish - Case
Groupon: Changing Shopping as We Know It
Collection: IESE (España)Ref.: SI-187-EPublished: Sep 3, 2012Reviewed: Feb 6, 2015Format: PDFPages: 21Language: English - Case
Vueling's Mobile Strategy Takes Flight
Collection: IESE (España)Ref.: SI-193-EPublished: Sep 16, 2015Format: PDFPages: 27Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
La estrategia móvil de Vueling emprende el vuelo
Collection: IESE (España)Ref.: SI-193Published: Dec 1, 2015Format: PDFPages: 27Language: Spanish - Case
Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: SI-193-PBPublished: Sep 16, 2015Format: PDFPages: 28Language: Portuguese Brasil - Article
Cuando la crisis no es sólo económica
Collection: IESE (España)Ref.: ART-1602Published: Dec 15, 2009Format: PDFPages: 8Language: Spanish - Article
Heavy Lifting Ahead
Collection: IESE (España)Ref.: ART-1602-EPublished: Dec 15, 2009Format: PDFPages: 8Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry
Collection: IESE (España)Ref.: SI-201-EPublished: Mar 23, 2018Format: PDFPages: 13Language: English