IESE (España)
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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The Media Industry
Sigurdardottir, S.; Sieber, Sandra; Ricart, Joan EnricTechnical Note SIN-42-EInformation Technologies, Knowledge and CommunicationThe technical note explains the changes that are taking place in the media environment. The note, which is divided into 3 chapters, gives first a brief introduction to the Media industry. Secondly, it gives examples of technological changes affecting the industry such as the Internet, different types of broadband technology (cable, DSL, satellite, MMDS & LMDS, Mobile Broadband, fiber optics etc.), streaming technology and Interactive TV. Finally,...Starting at €8.20