IESE (España)
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Who Wants to Be a Millionaire Bill Ackman's Big Short of Herbalife
Vandebroek, Tom; Ferraro, Fabrizio; Simon, JanCase SM-1611-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyThis case describes how hedge fund activist Bill Ackman took a $1 billion short position on the shares of the nutrition company Herbalife. Ackman is convinced that Herbalife's business model is essentially a pyramid scheme, rendering it unsustainable as well as illegal. The case describes his arguments and the evidence he builds on. Other hedge fund titans soon took the opposite position on Herbalife, possibly because they fundamentally disagree ...Starting at €8.20
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Laboratorios Alce Brazil: Sales Team Turnover
Segarra, José Antonio; Carrillo, JordiCase M-1264-ELeadership and People Management, MarketingLaboratorios Alce, a Brazilian market leader in ophthalmic drugs, faces a disproportionate turnover in its network of salespeople, with serious consequences for the business. The national sales manager reflects on the causes of the high turnover rate and on possible solutions. In addition, he contemplates introducing changes to the commercial organization and sizing of his network of 70 salespeople.Starting at €8.20
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Laboratorios Alce Brasil: rotación en el equipo de ventas
Segarra, José Antonio; Carrillo, JordiCase M-1264Leadership and People Management, MarketingLaboratorios Alce, lider del mercado brasileño de medicinas oftalmológicas, se enfrenta a una desproporcionada rotación en su red de vendedores con graves consecuencias en el negocio. El director nacional de ventas reflexiona sobre las causas de la rotación y sus posibles soluciones. Al mismo tiempo se plantea cambios en la organización comercial y en el dimensionamiento de su red de 70 vendedores.Starting at €8.20