IESE (España)
- Case
UFINET Telecom: un nuevo cambio en la propiedad (B)
Collection: IESE (España)Ref.: SM-1680Published: Aug 29, 2019Format: PDFPages: 5Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
UFINET Telecom: A New Change in Ownership (B)
Collection: IESE (España)Ref.: SM-1680-EPublished: Aug 29, 2019Format: PDFPages: 5Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
El DIA de mañana: ¿nueva propiedad para reflotar el negocio?
Collection: IESE (España)Ref.: SM-1712Published: Nov 18, 2021Format: PDFPages: 35Language: Spanish - Case
The DIA of Tomorrow: Can New Ownership Turn Around the Business?
Collection: IESE (España)Ref.: SM-1712-EPublished: Nov 18, 2021Format: PDFPages: 34Language: English - Case
Communicating "la Caixa" Welfare Projects: Changing to preserve what is essential: the soul does not change
Collection: IESE (España)Ref.: SM-1581-EPublished: Sep 3, 2012Format: PDFPages: 20Language: English - Case
Comunicar la obra social "la Caixa": Cambiar para preservar lo esencial: el alma no cambia
Collection: IESE (España)Ref.: SM-1581Published: Mar 9, 2012Format: PDFPages: 22Language: Spanish