IESE (España)
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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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Los lazos que harán despegar su empresa
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533StrategyLas alianzas estratégicas son idóneas para fortalecer la posición en el mercado, ganar capacidades y recursos nuevos y crecer y expandirse en tiempos de crisis. Muchas grandes empresas lo saben y les sacan un gran partido. Pero en el caso de las pequeñas, sin tantos recursos, ¿cómo puede forjar y gestionar una cartera de alianzas de alto rendimiento? Conseguir la cartera de sus sueños y gestionarla bien no es tan inalcanzable como parece si actúa...Starting at €8.20
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In Good Company? Should Supreme Join VF Corp?
Bello, Bárbara; Ferraro, FabrizioCase SM-1737-EDecision Analysis, StrategyThe case describes the evolution of the brand Supreme, from its founding to a $2.1 billion acquisition offer in 2020 by VF Corporation, a $10 Billion holding company with a diverse portfolio of iconic lifestyle brands. Founded in 1994, Supreme positioned itself as a standout streetwear brand with an innovative business model and a highly effective strategy of creative collaborations. Now, the founder needed to decide whether to join VF's brand po...Starting at €8.20