IESE (España)
- Case
Brand Differentiation through Customer Relationship Management (Spanish version)
Collection: HBSP (USA)Ref.: HBS-810S01Published: Jul 23, 2008Reviewed: Jun 27, 1988Format: PDFPages: 19Language: Spanish - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Case
Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Collection: HBSP (USA)Ref.: HBS-814078-EPublished: Mar 7, 2014Format: PDFPages: 6Language: English - Case
Experience! The Finger Lakes: The Groupon Partnership Decision
Collection: HBSP (USA)Ref.: HBS-814010-EPublished: Jul 15, 2013Reviewed: Jan 27, 2014Format: PDFPages: 32Language: English - Teaching Note
Hilton Hotels: Brand DIfferentiation through Customer Relationship Management, Teaching Note
Collection: HBSP (USA)Ref.: HBS-809030-EPublished: Jul 23, 2008Format: PDFPages: 12Language: English