IESE (España)
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Supera Capital: How to Make the Most of a Portfolio Company's Growth Potential: Balancing the Investment Period Against the Life Cycle of a Private Equity Fund
Liechtenstein, Heinrich; Marti Erfurt, Mark; Kolarova, LenkaCase F-988-EEntrepreneurship, Finance, StrategyPhillipe Cera, Managing Partner, had been with SUPERA CAPITAL, a leading private equity firm in Southern European countries, since 2000. In early February 2021, Phillipe was reviewing the historical performance of Cecilia, a portfolio company producing strollers and baby accessories. Phillipe wanted to make sure that the value created in the company was unlocked at the right moment. There could be potentially a lot of value at stake, given that S...Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74
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Supera Capital - Teaching Note: How to Make the Most of a Portfolio Company's Growth Potential: Balancing the Investment Period Against the Life Cycle of a Private Equity Fund
Liechtenstein, Heinrich; Marti Erfurt, Mark; Kolarova, LenkaTeaching Note FT-130-EEntrepreneurship, Finance, StrategyPhillipe Cera, Managing Partner, had been with SUPERA CAPITAL, a leading private equity firm in Southern European countries, since 2000. In early February 2021, Phillipe was reviewing the historical performance of Cecilia, a portfolio company producing strollers and baby accessories. Phillipe wanted to make sure that the value created in the company was unlocked at the right moment. There could be potentially a lot of value at stake, given that S...Starting at €0.00