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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-310010-ETo maximize their effectiveness, color cases should be printed in color. James Musyoki, Lemmy Mutahi, and Ken Kariuki, all from East African Breweries Limited (EABL), a subsidiary of London-based Diageo, heard the disheartening news in the first week of December 2008. For the second time in six months, the Kenyan Finance Ministry had raised excise taxes on alcoholic beverages in an effort to plug the country's budget deficit; the bill was awaitin...Starting at €8.20
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Growing the Mamas & Papas Brand
Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B11A044-EEntrepreneurship, Marketing, StrategyNawaal Motlekar is the managing director of Kwenta Media and founding editor of Mamas & Papas, a recently launched parenting magazine in South Africa. From her early entrepreneurial experiences, Motlekar developed a personal and professional interest in parenting magazines. As a Black South African woman married to an Indian man in an increasingly multi-racial and multi-cultural society, Motlekar recognized a gap for a parenting magazine that wou...Starting at €8.20
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Banking on Social Media (A)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A070-EMarketing, StrategyFirst National Bank (FNB), one of South Africa’s “Big Four” banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow its market presence in South Africa, other emerging-market African countries and India. In line with its strategy to lead digital banking in South Africa, FNB has invested in building a social media strategy to enable the brand to strengthen its relationships with customers, through building custom...Starting at €8.20
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Business Systems Group and the Triathlon Sponsorship Question
Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B13A052-EEntrepreneurship, Marketing, StrategyAWARD WINNING CASE - 2014 Emerald/AABS Case Study Competition. In December 2012, the CEO of the professional services company Business Systems Group (BSG) called his management team together to evaluate the firm’s continued sponsorship of the BSG Triathlon Series. The previous five years of the sponsorship were considered a worthwhile investment by the business, although the relationship with Triathlon South Africa (TSA) was becoming increasingly...Starting at €8.20
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Jacques Faul and Cricket South Africa
Michael Goldman; Karl Hofmeyr; Jennifer Lindsey-RentonCase IVEY-9B15C035-ELeadership and People Management, StrategyFollowing the board’s suspension of the chief executive officer (CEO) due to a corruption scandal, Cricket South Africa (CSA) appointed an acting CEO in March 2012. After successfully restoring the organization’s damaged reputation, re-establishing the confidence of existing sponsors and attracting new corporate partners within his first four months, the acting CEO submitted his letter of resignation. In it, he cited hostility from some members o...Starting at €8.20
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Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewTeaching Note HBS-310020-ETeaching Note for [310010].Starting at €0.00