IESE (España)
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PromoFarma 2018
Canals Margalef, Jorge; Masclans, R.Case SM-1692-ECorporate Governance, StrategyThis case explores the strategic challenges experienced in 2018 by the founders of PromoFarma, a software company that sells and distributes health and beauty products. In particular, the case raises: - Some strategic decisions needing to be taken - A process of internationalization - The search for future company shareholders - The design of the company's governanceStarting at €8.20
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PromoFarma
Canals Margalef, Jorge; Masclans, R.Case SM-1692Corporate Governance, StrategyEste caso plantea los retos estratégicos que los fundadores de PromoFarma, una empresa de software que vende y distribuye productos de parafarmacia, tienen en 2018. En particular, el caso plantea: - Unas decisiones estratégicas a tomar - Un proceso de internacionalización - La búsqueda de los futuros accionistas de la empresa - El diseño del gobierno de la empresaStarting at €8.20
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20