IESE (España)
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20
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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCase OIT-6-EService and Operations ManagementBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Starting at €8.20