IESE (España)
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Bassegoda Textil, S.A. (A)
Iniesta, Francisco; Gómez J. B.Case M-889MarketingDescribe los problemas de una fuerza de ventas tradicional en el sector textil.Starting at €8.20
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Rent-a-bike (A)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-770-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €8.20
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Rent-a-bike (B)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-771-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €5.74
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Rent-a-bike (C)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-772-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €5.74
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Executive Education Teams at IESE
Huebra, I.; Baucells Alibés, Manel; Gómez J. B.Case AD-257-EDecision Analysis, EconomicsThe case describes the process of preparing an executive education program. One of the key tasks is to form 7 teams of 8 to 9 participants each. The case provides several criteria to keep in mind, along with some hints on how to build an optimization model.Starting at €8.20
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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobTeaching Note FT-63-EFinanceNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Starting at €0.00