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IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Coaching at Banco Azucarero de Cali (BAC) (B) (Portuguese Version, Brazil)
Susaeta Erburu, Lourdes; Serrano, Germán; Pin Arboledas, José Ramón; Cardona Soriano, PabloCase DPO-35-PBLeadership and People ManagementIn Case (B), the area manager - and new coach - takes on the evaluation interview and professional development plans of two branch managers - coachees - one with high potential and the other with limited perspectives in the bank. The exhibits show the evaluation tools used: the 180º Evaluation Chart and the "Spiders", which show the competency profiles.Starting at €5.74
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Coaching at Banco Azucarero de Cali (BAC) (A) (Portuguese Version, Brazil)
Susaeta Erburu, Lourdes; Serrano, Germán; Pin Arboledas, José Ramón; Cardona Soriano, PabloCase DPO-34-PBLeadership and People ManagementThis case presents two complementary themes: the management by competencies interview and management coaching. The case is set in a bank. In case (A) the area director undergoes his first 180º evaluation, and has to make a self-assessment. His results and the pasive role of his own coach are discussed.Starting at €8.20
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Saga Falabella: Investing in a New Store (Portuguese Version, Brazil)
Hepp R.; Prada A.; Martínez Abascal, EduardoCase F-776-PBFinanceSaga Falabella, the largest department store chain in Latin America, is considering opening a new store in Arequipa. The profit-loss accounts, balance sheets and asset and shareholder cashflows are analyzed, as well as profitability, project risks, and other factors which could influence the decision. A discussion is presented of which cashflows should be included in the project, and which should not.Starting at €8.20
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Novocabos: Management of Working Capital (Portuguese Version, Brazil)
Carelli, Jose Paulo; Martínez Abascal, EduardoCase F-942-PBFinanceNovocabos is the Brazilian subsidiary of a multinational in the automotive components sector, an extremely competitive sector. During the economic boom years (2006-2013) sales grew to 100 million Brazilian reais (R$). Novocabos made heavy CAPEX investments and also repurchased part of the shares from the former owner. In 2014-2016 the economic crisis hit the sector hard and led Novocabos into financial problems, which need a solution. This case i...Starting at €8.20