IESE (España)
- Case
Cerámicas Alcor
Collection: IESE (España)Ref.: ASN-20-EPublished: Jan 31, 1999Reviewed: Dec 16, 2015Format: PDFPages: 18Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Vet Center: Contabilidad financiera
Collection: IESE (España)Ref.: C-673Published: Jul 1, 1996Reviewed: Jul 1, 1996Format: PDFPages: 2Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Case
Depisa (B)
Collection: IESE (España)Ref.: C-670Published: Jun 1, 1996Reviewed: May 1, 1997Format: PDFPages: 9Language: Spanish - Case
Vet Center (A): Costes
Collection: IESE (España)Ref.: C-674Published: Sep 1, 1996Reviewed: Sep 1, 1996Format: PDFPages: 2Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Cerámicas Alcor
Collection: IESE (España)Ref.: ASN-20Published: Jan 31, 1999Reviewed: Dec 16, 2015Format: PDFPages: 18Language: Spanish - Case
Vet Center (B): Costes
Collection: IESE (España)Ref.: C-675Published: Sep 1, 1996Reviewed: Sep 1, 1996Format: PDFPages: 3Language: Spanish