IESE (España)
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IESE Insight. Número 11. Cuarto trimestre 2011
IESE InsightMagazine REV-25Economics, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyExisten mejores caminos para gestionar la carrera profesional que los que hemos seguido hasta ahora. Douglas T. Hall y Elana R. Feldman (Universidad de Boston) animan a las empresas a que ayuden a los empleados a alcanzar sus sueños y encuentren un significado a su vida personal y profesional. La profesora del IESE Mireia Las Heras describe varios recursos con los que impulsar el desarrollo profesional y personal en nuestras empresas: flexibilida...Starting at €22.00
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Transformation at Telefónica: People as Drivers of Change
Quinn, Bernardo; Stein, GuidoCase DPO-732-EInformation Technologies, Leadership and People Management, StrategyAfter the meeting, as the newly appointed global director of Human Resources, Bernardo Quinn, walked back to his office in the West 2 Building of the Telefónica District in Madrid, he thought about what role Human Resources should play in the changes that were coming. He thought that the effort it would take to mobilize a company the size of Telefónica would be enormous. They would have to take a close look at the planned talent agenda and the co...Starting at €8.20
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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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La transformación en Telefónica: Las personas como motor
Quinn, Bernardo; Stein, GuidoCase DPO-732Information Technologies, Leadership and People Management, StrategyTras la reunión, el recién nombrado director global de Recursos Humanos, Bernardo Quinn, mientras volvía caminando a su despacho en el edificio Oeste 2 del Distrito Telefónica en Madrid, pensaba en qué rol debería jugar Recursos Humanos en los cambios que se avecinaban. Pensaba que el esfuerzo por movilizar una empresa del tamaño de Telefónica sería enorme. Habría que revisar la agenda prevista de talento, la cultura de la empresa, abordar una si...Starting at €8.20
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IESE Insight. Issue 16. First Quarter 2013
IESE InsightMagazine REV-37-ECorporate Governance, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, StrategyJosé M. Campa proposes the essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate finance back on track. Juan Almandoz draws out several lessons for creating a new community bank, which serve as useful reminders for any business seeking to reconcile its mission with the needs of customers, while also reconnecting with communities in vital and lasting ways. Mireia Gi...Starting at €22.00
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DJ World Conference
de Santiago, RafaelCase AD-368-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best disc jockeys (DJs) in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with a selection of world-renowned DJs. The long-term vision was to make this event grow into a global DJ convention. A number of world-famous DJs had been invited to discuss and share their personal experiences regarding what it ta...Starting at €8.20
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IESE Insight. Issue 11. Fourth Quarter 2011
IESE InsightMagazine REV-25-EEconomics, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyDouglas T. Hall and Elana R. Feldman (Boston University) encourage companies to help employees pursue their dreams and find meaning in their personal and professional lives. IESE?s Mireia las Heras describes four ways in which companies can drive personal and professional development, based on flexibility, development-oriented relationships, visibility and transparency, and diversity management. Ton Wilthagen (Tilburg University) explains the cre...Starting at €22.00
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IESE Insight. Número 16. Primer trimestre 2013
IESE InsightMagazine REV-37Corporate Governance, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, StrategyHasta ahora se han hecho muchas valoraciones de los aspectos macroeconómicos que nos han conducido a la crisis financiera. En este número de IESE Insight ofrecemos una visión empresarial del asunto. José Manuel Campa propone una serie de actitudes y principios que los directores financieros deberían adoptar para devolver sus cuentas al buen camino y contribuir a evitar una próxima crisis. Juan Almandoz extrae algunas lecciones de la banca ...Starting at €22.00
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DJ World Conference - Teaching Note
de Santiago, RafaelTeaching Note ADT-40-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best DJs in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with some of the best DJs in the world. The long-term vision was to make this event grow into a global convention for DJs. A number of world-renown disc jockeys have been invited to discuss and share their personal experiences regarding what it ta...Starting at €0.00