HBSP (USA)
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Time for a Unified Campaign (HBR Case Study)
Bertini, Marco; Gourville, John T.Article HBS-R1106X-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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Soybean Production in Argentina: The Duhau Group
Alvarez, Jose B.; Cal, MarianaCase HBS-519033-EStrategyCrop-planning was affected by macroeconomic factors including international disputes, commodity prices, local tax and agricultural policies, etc. Enrique and Alejandro Duhau, co-owners of the Duhau Group, analyzed these factors, as well as technical and financial aspects, as they planned their 2019/2020 production. The Duhau Group was an agribusiness holding with $112 in revenues for 2018. That year, the Group harvested 112,000 hectares, produced...Starting at €8.20
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Mission Produce
Alvarez, Jose B.; Shelman, MaryCase HBS-514023-EMarketingTo maximize their effectiveness, color cases should be printed in color. As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, inves...Starting at €8.20
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Time for a Unified Campaign (Commentary for HBR Case Study)
Bertini, Marco; Gourville, John T.Article HBS-R1106Z-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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Arcos Dorados: A QSR Recovery Plan
Reinhardt, Forest L.; Alvarez, Jose B.; Buitrago, Jenyfeer Martinez; Cal, MarianaCase HBS-721023-EEconomicsArcos Dorados-McDonald's largest independent franchisee, covering Latin America and the Caribbean (LAC)-faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDoStarting at €8.20
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Grupo xito: Facing Colombia's Competitive Grocery Retail Industry
Alvarez, Jose B.; Larangeira, Carla; Buitrago, Jenyfeer Martinez; Moreno, Miguel DiazCase HBS-520043-ELeadership and People ManagementGrupo xito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medell n, xito had over the course of its seventy-year historStarting at €8.20
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Caso HBR: Llegó el momento de hacer una campa a unificada
Bertini, Marco; Gourville, John T.Article HBS-R1106MMarketingAlegre, un grupo hotelera líder en Centroamérica y Sudamérica, está sufriendo bajo la economía en problemas, y su nueva propiedad, el buque insignia Palma Cay en Cozumel, está perjudicando a la mayoría. Beatriz Soto, gerente de Palma Cay, tiene un plan para aumentar las reservas, pero no tienen el dinero para llevarlo a cabo. En caso de que la sede corporativa otorgar sus fondos adicionales, a pesar de las operaciones tradicionalmente descentrali...Starting at €8.20
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Molino Ca uelas: Serving Customers from Seed Development to the Kitchen Table (Spanish Version)
Alvarez, Jose B.; Cal, Mariana; Miguel, FernandaCase HBS-518S23Accounting and Controluelas Molino CA fue una empresa de alimentación integrada verticalmente con un sistema de gestión que le permitió innovar y crecer de forma sistemática. Con ventas de $ 2 mil millones en 2016, la empresa no sólo la harina producida, aceite vegetal y productos alimenticios envasados; También era dueño de una terminal portuaria, una planta de envasado y una División de Servicios de Agronegocios para apoyar a más de 8.000 productores agrícolas. CEO ...Starting at €8.20
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Time for a Unified Campaign? (HBR Case Study and Commentary)
Bertini, Marco; Gourville, John T.Article HBS-R1106M-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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Molino Ca uelas: Serving Customers from Seed Development to the Kitchen Table
Alvarez, Jose B.; Cal, Mariana; Miguel, FernandaCase HBS-518046-EAccounting and ControlMolino Ca uelas was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil and packaged food products; it also owned a port terminal, a packaging plant and an Agribusiness Services Division to support over 8,000 agricultural producers. CEO and Chairman Aldo Navilli, who had run the company since 1986 and ...Starting at €8.20