Ivey Business School (Canada)
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CFR Pharmaceuticals: Potential Synergies in Africa
Charlene C. LewCase IVEY-9B14C049-ELeadership and People Management, StrategyThe third-generation leader of CFR Pharmaceuticals had been successful in executing a strategy of consolidating pharmaceutical firms across Latin America. As part of the company’s expansion strategy, the CEO explored opportunities to develop multiple sources of growth and expand CFR Pharmaceutical’s footprint in emerging markets; to do this, he found a company in South Africa, Adcock Ingram, to acquire. The combined company would offer CFR produc...Starting at €8.20